Casey Reid — Interaction Design

B2b Marketplace

B2b Marketplace project preview
Final shipped design

Background

Process

Discovery

Conducted collaborative workshops with product and engineering, resulting in validated insights and team alignment.

Exploration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Impact

40% improvement in task completion. Since shipping, we've measured 300% faster task completion.

B2b Marketplace

Shipping quality design requires collaboration and iteration. Recent work has shown me why . The implications matter for teams and organizations.

The Thing

Whether you're shipping your product, this approach applies.