Casey Reid — Interaction Design

Data Viz

Data Viz project preview
Early wireframes and user flows

The Challenge

Process

Discovery

Ran ethnographic research in the field, resulting in validated insights and team alignment.

Design & Iteration

Starting with wireframes, I refined through critique cycles and stakeholder review.

Outcomes

$2.3M in incremental ARR. Since shipping, we've measured 18-point NPS lift.

Data Viz

Shipping quality design requires collaboration and iteration. This piece explores why . The implications matter for teams and organizations.

Conclusion

Whether you're shipping a new feature, this mindset resonates.